Everytime a song is played in public, it generates revenues from immaterial rights, or copyrights.. Industries that make use of copyright and related rights protection are
often referred to as copyright-based or the creative industries.
They generate direct and indirect contributions to economic performance
and development and are considered of growing importance.
The cultural and creative industries (CCI) are among the fastest growing sectors in the world. According to UNESCO, the CCI have an estimated global worth of 4.3 trillion USD per year, which implies that the culture sector now accounts for 6.1% of the global economy. They generate annual revenues of US$ 2,250 billion and nearly 30 million jobs worldwide; employing more people aged 15 to 29 than any other sector.
The cultural and creative industries have become essential for inclusive economic growth, reducing inequalities and achieving the goals set out in the 2030 Sustainable Development Agenda.
The copyright industries derive a growing percentage of their revenue from the digital marketplace.
Africa's diversified cultural heritage and vibrant culture sector has spread worldwide and is today generating revenues throughout the globe. However, a majority of African culture practitioners with international success are unaware of the revenues from their Intellectural Property (IP).
As a result from the complex procedures to collect copyright revenues, in combination with the lack of African infrastructure in the domain, most right-holders do not benefit from the earnings of their copyrights. Consequently, the wealth originating from Africa never reaches the continent.
The world is shifting to a knowledge economy, where intellectual property is the main driving force. African Culture and Creative Industries such as music, film, visual arts, audiovisual works, books, software, and photography has experienced rapid growth in the last couple of years. Job opportunities are created and the exploitation of the copyrights has the potential to generate wealth. However, most copyright holders are still in the informal sector and do not protect their works.
There is a huge potential for Africa to leverage its musical strength to a maximum financial advantage. This begins with information, capacity building and adapted tools that allow individuals to register their rights and claim revenues that their work generates. Music Passport is the solution.
Music Creators or a copyright holders are entitled to compensation for the public use of their musical works. If your music has been played in public (for example on TV, radio, clubs, or live show), you need to officially register your musical works in order to be able to collect revenues that are generated.
The fundamental idea of Music Passport is to assist music right owners to officially register their works so they can collect money that their works generate throughout the world. Financial tools for receiving payments from abroad are also offered to music right owners.
Music and sound recordings are intellectual property protected by
copyright legislation. If you use music at your place of business, you
do not need to obtain permission from each individual author. Instead,
companies using music can obtain a music licence via Music Passport. The
licence fees are then distributed to the copyright holders on a pro
rata basis. As a certificated music-user, you will gain respect, strenghten your brand and get happier clients.